Why You Should Avoid a Branded Title

April 20th, 2018 by

You need to replace your worn-out vehicle or buy a first car. If your budget is tight, you might begin by browsing the used car listings. There must be a few good options in the classifieds or on Craigslist, right? It doesn’t take long until you come across what seems like a fantastic deal. It’s the right model, it’s fully loaded, has low miles, and it’s even the right color! The price seems to good to be true. Does it have something to do with having a branded title, like the ad says?

Whether the ad says it has a branded title or you find out when you look at the car, you need to be extremely careful. While it might end up being a good car for a great price, a branded title can be big trouble in many cases. Here’s why.

Why a Branded Title Is Bad News

No Warranty

It doesn’t matter if it’s less than three years old and under 36,000 miles. A car with a branded title has no warranty on it, aside from safety recall coverage. Once it’s been deemed a total loss by an insurance provider, the warranty on the car is voided.

Hidden Problems

When you first look at a car with a branded title, it might look perfect. But underneath, there could be problems lurking. There’s no way to know if repairs were done properly or not, or whether parts installed were new or from a recycler.

They Don’t Last as Long

Many Toyota models can expect to be on the road for 20 years or more. With a car that’s been written off in the past, there’s a good chance it will have a lifespan several years shorter than one that has a clean title.

They Aren’t Worth as Much

Without warranty, without a complete service history, and with an uncertain future, cars with branded titles aren’t worth as much as one with a clean title. That’s why is seems like such a good deal up front. But when you need to sell it later, you won’t get as much as you would with a clean title.


At Jay Wolfe Toyota of West County, you won’t find any cars with a sketchy past or a branded title. We sell high-quality new Toyotas and used cars of all kinds. See us to find a great car at a fantastic price…and with a clean title!

Posted in Jay Wolfe